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SB Nation hired former AOL executive Jim Bankoff as an advisor in 2008 to assist in its growth. The popularity of the site led to other sports blogs being incorporated. Bleszinski, together with Daily Kos creator Markos Moulitsas and political strategist Jerome Armstrong, then established the sports blog network SB Nation around Athletics Nation in 2005. The blog quickly became popular, becoming the second-most popular site on the Blogads network, after Daily Kos. Tyler Bleszinski, a freelance writer, established Athletics Nation in 2003 as a sports blog that sought to cover the baseball team Oakland Athletics from a fan's perspective.

1.2 Continued growth and expansion into other content areas.

As of April 2021, Comscore ranks Vox Media as the 33rd-most popular media company among users from the United States. In June 2010, the network featured over 300 sites with over 400 paid writers. As of 2020, the company operates additional offices in San Francisco, Chicago, Los Angeles, Austin, and London. The company's lines of business include the publishing platform Chorus, Concert, Vox Creative, Vox Entertainment, Vox Media Studios, and the Vox Media Podcast Network. Vox Media's brands are built on Concert, a marketplace for advertising, and Chorus, its proprietary content management system. The former Recode was integrated into Vox, while Racked was shut down. New York further incorporates the websites Intelligencer, The Cut, Vulture, The Strategist, Curbed, and Grub Street. Vox Media owns editorial brands, primarily The Verge, Vox, SB Nation, Eater, Polygon, and New York. Bankoff had been the CEO for SB Nation since 2009. The company was established in November 2011 by Jim Bankoff and Trei Brundrett to encompass SB Nation (a sports blog network founded in 2005 by Tyler Bleszinski, Markos Moulitsas, and Jerome Armstrong) and The Verge (a technology news website launched alongside Vox Media).

is an American mass media company based in Washington, D.C., and New York City.